Why is a website important for your business?

We’re excited to introduce ADVYON’s creative team.

A full-service marketing and creative agency that specializes in helping businesses like yours stand out online.

If you’re looking to create a strong online presence for your business, a well-designed website is an essential tool. However, designing a website that is visually appealing, easy to use, and optimized for search engines is no small feat. That’s where ADVYON’s Marketing Agency comes in.

A website is a crucial aspect of your business in today’s digital age. Having a professional, functional, and well-designed website can help you reach a wider audience, establish credibility, and increase your online visibility. Here are some of the reasons why a website is essential for your business.

Reach a wider audience: With a website, you can reach potential customers from all over. It allows you to target a larger audience beyond your geographical location and open up new markets for your business.

Establish credibility: A well-designed website helps to establish your brand and gives a professional impression to your potential customers. It demonstrates that you are a legitimate and credible business, which can help increase customer trust and confidence in your brand.

Increased online visibility: A website is one of the best ways to improve your online visibility and be found by potential customers searching for products or services like yours. By having a website, you can increase your chances of appearing in search engine results and being found by your target audience.

User-Friendly Interface: We design websites that are easy to use and navigate, ensuring that your customers have a positive experience when visiting your site. Our team will focus on creating a user-friendly interface that is intuitive and makes it easy for your customers to find the information they need.

Mobile Responsive: With the rise of mobile devices, it’s essential that your website is optimized for mobile use. ADVYON’s website design packages include mobile responsiveness, ensuring that your site looks great and functions well on any device.

24/7 accessibility: With a website, your customers can access information about your business and products or services at any time, day or night. This means that they can find the information they need when they need it, without having to wait for business hours.

SEO Optimization: ADVYON’s website design packages include search engine optimization (SEO) services, which will help your website rank higher on search engine results pages. This will increase your visibility and attract more potential customers to your site.

Increased Credibility: A professionally designed website will make your business look more credible and trustworthy to potential customers. It can help you stand out from competitors and establish a strong online presence.

Cost-effective marketing: A website is a cost-effective way to market your business and reach a larger audience. It provides an opportunity to showcase your products or services, communicate your brand message and reach potential customers without the need for a physical location or high advertising costs.

Better Return on Investment: While investing in a professional website design may seem like a significant expense, it’s important to consider the long-term benefits. A well-designed website can pay off in the form of increased traffic, higher conversion rates, and more sales, making it a smart investment for your business.

A website is a pivotal investment for any company trying to expand its market, build a reputation, improve its online presence, and provide customers access to it around the clock. So, if you haven’t already, it’s time to start thinking about building a custom-designed website!

ADVYON’s Marketing & Creative services offer a range of benefits, from increased credibility and improved user experience to higher conversion rates and better return on investment. By investing in a professional website design, you can establish a strong online presence for your business and attract more customers to your site.

Contact us today to learn more about our website design packages and how they can benefit your business.

How secure is Health Information?

Are you in the Healthcare Industry? Advyon is here to help and offer insight into our services. Please feel free to reach out today!

Protected health information is a type of sensitive data that is collected and maintained by healthcare organizations. It includes patient names, addresses, social security numbers, medical records, and other confidential information that is protected by law. When this information is not secured properly, it can fall into the wrong hands and be used for malicious purposes, such as identity theft, insurance fraud, or even blackmail. Are you protected and secure?

Let’s look at the U.S. Department of Health and Human Services Breach Portal for an idea of how many take place every day.

View Breach Portal Here >

The medical industry has become a prime target for cyber criminals due to the valuable nature of PHI. This information can be sold on the black market for a high price, and the medical industry is often not as well-equipped to defend against these types of attacks as other industries. As a result, medical organizations are becoming more vulnerable to data breaches, which can have severe consequences for both patients and the organizations themselves.

One of the most famous data breaches in the medical industry was the 2017 Equifax breach (YOU where probably in this!), which affected over 145 million Americans. The breach was caused by a vulnerability in Equifax’s website software, which allowed hackers to gain access to sensitive information, including social security numbers, birth dates, and addresses. Equifax was fined and faced widespread criticism for not protecting its customers’ information. Another example of a data breach in the medical industry occurred in 2019 when a major healthcare organization was hacked. The breach resulted in the exposure of millions of patients’ PHI, including social security numbers, addresses, and medical records. The organization was fined for not adequately protecting its customers’ information, and the cost of the breach was estimated to be in the millions of dollars.

To prevent data breaches from occurring, medical organizations must take appropriate measures to protect PHI. This includes implementing strong security measures such as firewalls, antivirus software, and encryption technologies. In addition, organizations must train their employees on the importance of data security and best practices for protecting PHI. One of the most important steps that medical organizations can take to prevent data breaches is to implement a comprehensive risk assessment program. This program should identify areas of weakness within the organization, such as outdated software, lack of employee training, or lack of security measures. By identifying these areas of weakness, organizations can take steps to improve their security posture and reduce the risk of a data breach.

In addition to implementing security measures, medical organizations must also have an incident response plan in place in the event of a data breach. This plan should outline the steps that the organization will take to respond to the breach, including reporting the breach to law enforcement, communicating with affected individuals, and taking steps to prevent future breaches. Data breaches of unsecured protected health information are a serious concern in the medical industry. Medical organizations must take steps to protect PHI, including implementing security measures, conducting risk assessments, and having an incident response plan in place. By taking these steps, organizations can reduce the risk of a data breach and protect their patients’ sensitive information.

How to Prevent Data Breaches

The best way to prevent data breaches is to ensure that your data is secure. This means having strong security protocols in place, such as regularly scheduled malware scans, firewalls, and encryption. Additionally, it’s important to have an incident response plan in place in case of a breach. This includes having a response team ready to respond to any potential breaches. Advyon has the team and solutions for your industry.

How to Respond to a Data Breach

In the event of a data breach, it’s important to take quick action. This includes notifying the proper authorities, such as law enforcement, and notifying any affected individuals. Additionally, it’s important to take steps to prevent any further breaches, such as changing passwords and implementing additional security measures.

How to Find Passwords in Google Chrome and Tips on Creating Strong Passwords While Keeping Them Secure

Written by Brian Anderson and Tibby Fielding

Are you tired of having to remember passwords for every website? If you use Google Chrome, you can easily create strong passwords and keep them secure with a few simple tips. Ready to take control of your online security? Let’s get started!

Finding your passwords in Google Chrome is easy. Here’s how:

  1. Open Google Chrome and click on the three dots in the top right corner of the browser.
  2. Click on “Settings” 
  3. On the left side menu, click on the “Autofill” section.
  4. Click on “Password Manager” and you’ll be taken to a page where you can view all of your saved passwords.

However, it’s important to note that anyone with access to your computer can also view these saved passwords, so it’s crucial to keep your computer secure and to log out of your account when you’re finished using it.

Now that you know how to find your passwords in Chrome, let’s talk about how to create secure passwords and store them securely.

Use a password manager: A password manager is a great way to create and store strong, unique passwords for all of your accounts. Some popular options include LastPass, 1Password, and Dashlane.

Use a long and complex password: A long password that includes a mix of letters, numbers, and special characters is much more secure than a short, simple password.

***Here’s a pro tip!  Choose a base password you can remember, something relatable to you that you can easily remember.  Then for each account, create a unique small password and tack it on the back of your normal password.  

Example: Omaha!2 would be your base password you remember.  Now, if you were to log in to your Bank of America account, your password might look like Omaha!2BOA2023.  

Now your password is unique to the place you are logging into, long, complex, has capital letters and special characters, and is easy to remember.

Avoid using personal information: Never use personal information such as your name or address in your passwords.

Don’t reuse passwords: It’s important to use unique passwords for all of your accounts. If a hacker gets ahold of one password, they’ll have access to all of your accounts if you’re using the same password for all of them.  With our password example above, you create unique passwords for everywhere you log in!

Two-factor authentication: It’s a great idea to enable two-factor authentication (2FA) whenever it’s available. 2FA adds an extra layer of security to your accounts by requiring a one-time code in addition to your password.

By following these tips, you can create strong, unique passwords and store them securely. Remember to always keep your computer secure and to log out of your account when you’re finished using it, and you’ll be well on your way to keeping your online accounts safe.

What to Do After a Cyberattack

Written By Tibby Fielding

If your organization experiences a cyberattack, it is vital to react quickly and immediately enable your incident response plan. Your response plan should include the following tasks which help ensure the incident is suppressed to reduce a loss in data. You will need to access and contain the attack, remove the threat, restore data and services, report the incident, and revise your incident response plan. Read the following to learn about the steps that should be taken after a cyberattack.

    1. Assess the attack: Your security team needs to determine the extent of the attack and identify which systems, users, and data have been affected. 
    2. Determine the type of attack: Phishing attacks, ransomware, Denial of Service attacks, and malware are common cyberattacks. If malware is downloaded, identify the type to glean a better understanding of the scope of the attack. 
    3. Identify the source of the attack: Understanding the source of the attack will allow your organization to improve its response and security. Threat actors may have breached other areas of your network that have yet to be discovered. 
    4. Assess the damage: determine which systems and data have been compromised. What is the impact of this attack? Evaluating this information will aid in future prevention. 
    5. Contain the attack: Isolate any systems or devices that have been compromised from the network to prevent spreading.
    6. Disconnect from the network: turn off your wifi/disconnect from the network from affected devices, and shut down affected devices and services (email, web servers).
    7. Remove the threat: remove malware and any other malicious software. 
    8. Patch exploited vulnerabilities: This may require downtime from business operations, but it is essential to prevent further damage from future attackers. You may need to update software, reconfigure network settings or replace outdated software and systems. 
    9. Reset passwords and turn on Multifactor Authentication (MFA): If any user accounts have been compromised, reset passwords and ensure the use of MFA. 
    10. Restore data and service: after the attack has been alleviated, damaged/lost data needs to be restored from clean backups and systems need to be manually rebuilt or restored using recovery software. 
    11. Report the incident: Create an incident report that outlines the damages and how the attack was handled and alleviated. Follow state laws or regulations that are legally mandated to report cyberattacks and data breaches. If you manage, store or transmit personal information, you are required by HIPAA and PCI-DSS to notify all accepted individuals. 
    12. Update your Response plan: learn from the attack and create an updated response plan that improved company security. Identify any mistakes or lessons learned front the attack.

The growing risk of cyber attacks from threat actors is affecting businesses of all sizes and in all industries. Ensuring you have a plan in place to respond to cyber threats that fit your business’s needs is vital. While cyber risk cannot be eliminated completely, enterprises can manage risk effectively with the right people, processes, and technology.

Do you need help advancing your existing incident response plan into one that is more secure and advanced? Contact ADVYON today for a lasting partnership and see how we can help identify your organization’s risks and resolve them quickly and efficiently. ADVYON is more than just an IT company, we are great at assessing, identifying, and aligning business and technology solutions to complement our client’s strategic objectives, growth, project goals, culture, people, and processes.



ChatGPT is a state-of-the-art language model developed by OpenAI that has the ability to generate human-like text and understand context. This makes it a powerful tool for a variety of tasks.  ADVYON utilizes ChatGPT to enhance our customer service capabilities and improve our overall user experience through content creation for websites, blogs, social media posts, and more.

One of the key features of ChatGPT is its ability to generate realistic and coherent text. This means that it can be used to create chatbots that can hold realistic conversations, answer customer questions, and provide assistance. This can help improve the efficiency and accuracy of customer service interactions.

Another important feature of ChatGPT is its ability to understand and respond to context. It can maintain a conversation and understand what a customer is asking, even if the question is phrased in a variety of ways. This helps to improve the overall user experience and makes the conversation more natural.

ChatGPT can also be fine-tuned to fit the specific needs of your business. By training it on a dataset of your choice, you can customize it to understand the language and terminology used by your customers. This ensures that the chatbot is able to understand and respond to customer questions in a way that is relevant and helpful.

In addition to customer service, ChatGPT can also be used for automated customer service ticket routing, and for customer sentiment analysis. This can help quickly identify and address customer complaints, and improve your customer service.

Another important feature of ChatGPT is its ability to generate text-based content, such as product descriptions, summaries, and news articles. This can help automate the process of creating content, saving time and effort for your business.

ChatGPT is a powerful language model that can help businesses improve their customer service, automate content creation, and analyze customer sentiment. Its ability to generate human-like text and understand context makes it a valuable tool for a variety of natural language processing tasks. 

How to Use ChatGPT

1. Create an OpenAI account. To do this, simply visit the website chat.OpenAi.com and provide a valid email address. Once your account is created, you can log in and begin using the service.

2. Start writing! You can ask questions, or use writing prompts to get endless answers and content.



Why It’s Important To Be HIPAA Compliant

Written By Tibby Fielding

One way to help build trust between patients and healthcare professionals is through HIPAA compliance. Patients can feel more confident in their doctors which leads to better healthcare. The Health Insurance Portability and Accountability Act (HIPAA) is a federal law that was created to protect the privacy of individuals’ health information. It also sets standards for the security of electronic health information. As technology has advanced, so have threats to the security of protected health information (PHI). Cybersecurity is a critical component of HIPAA compliance and is essential for protecting the privacy of individuals’ health information. HIPAA compliance focuses on the privacy of patient data but does not address the security of the data. Cybersecurity measures and IT professionals are necessary for protecting healthcare data from unauthorized access, malicious attacks, and data breaches. These security specialists can implement measures such as encryption, firewalls, and access controls to protect patient data. They also monitor the network for suspicious activity.

The penalties for HIPAA violations can be severe, especially when combined with a network security breach. The Department of Health and Human Services (HHS) Office for Civil Rights (OCR) is responsible for enforcing HIPAA and can impose penalties for violations ranging from $100 to $1.5 million per year. These penalties can be detrimental to healthcare providers. Combined with a security breach, millions of dollars in damages, and leaked sensitive data, healthcare providers face a growing threat to their security.

Rethinking Your Approach To Cyber Risk Management

Healthcare has changed to serve both on-site and remote patients. To safeguard data and practice system management for protected health information (PHI), a holistic and comprehensive approach to cybersecurity that meets HIPAA compliance and HIPAA Security Rule Standards is necessary. Consider the following practices when planning for cyber risk management.

Administrative Safeguards:

  • Implement access control measures such as multi-factor authentication, two-step verification, and monitoring user activity.
  • Regularly update passwords and secure user account privileges with appropriate clearances.
  • Secure networks and computers by installing a comprehensive security solution that includes firewalls, malware protection, antivirus software, and continual monitoring.
  • Conduct employee security training sessions to teach employees about the importance of healthcare data privacy and security best practices.
  • Perform regularly scheduled backups of your data, and have emergency plans in place.

Physical Safeguards:

  • Secure premises by installing locked doors, motion detectors, and security cameras.
  • Restrict access to workstations, utilize physical barriers around protected information, and operate with ID keycard access.
  • Technical Safeguards:

Access Control:

  • This involves verifying and authorizing user access to PHI. It can be accomplished with passwords, personal identification numbers, and biometric identification.
  • Automatic Logoff: Establish procedures that terminate an electronic session after a predetermined time of inactivity.
  • Audit Controls: Implement hardware, software, and procedural mechanisms to record and examine access and other activity.
  • Integrity Controls: Implement measures to ensure that PHI is authenticated and is not improperly altered or destroyed.
  • Transmission security: Regulate the controls for encryption, and provide safeguards against unauthorized access of PHI during transmission.

Do you need help advancing your existing risk management program into one that is more holistic and includes a whole-systems approach? Contact ADVYON today for a lasting partnership and see how we can help identify your organization’s risks and resolve them quickly and efficiently. ADVYON is more than just an IT company, we are great at assessing, identifying, and aligning business and technology solutions to complement our client’s strategic objectives, growth, project goals, culture, people, and processes.

New Year, New Security

Written By Tibby Fielding and Jon Masula

It’s a new year, and that means it is time to check in on the security of your organization. Security is all about knowing who and what to trust. At ADVYON, we help prevent data breaches and keep our clients secure. The growing threat from scammers using social engineering techniques has increased. Social engineering consists of the manipulation tactics criminals use to persuade victims to reveal confidential information. Typically, criminals attempt to trick you into giving them access to your passwords, bank information, or computer to install malicious software.

What does Social Engineering look like?

Social Engineering can take place in the form of emails from a friend, coworker, or trusted source. These messages may come from mimic accounts or hacked accounts. They can contain links infected with malware, files with malicious software, or phishing scams. Common phishing scams are carried out by tapping into your emotions such as urging for your help, asking for charitable donations, notifying you of winnings, or asking you to verify secure information. Signs that may point to a scam include altered email addresses, requests for personal or financial information, suspicious account activity or login attempts, or claims that there is a problem with your account or payment information.

Preventing Social Engineering

Businesses and individuals need to have plans to effectively monitor, analyze, report, and respond to potential threats. Listed below are the top 5 ways to protect your business from potential threats.

  1. Start employee training with strong password policies and Multi-Factor Authentication (MFA). Strong passwords have at least 8 characters and utilize a variety of symbols. MFA requires users to present at least two types of authentication. 
  2. Use encrypted file sharing. Encryption secures data with layers of protection, including two-step verification, and requires users to have shared links. 
  3. Utilize defensive measures. Employ Antivirus and anti-malware software. Using both gives you a wider surface of protection. Antivirus protects against malware while Endpoint Detection and Response (EDR) detect viruses and malware, and monitors for suspicious traffic.  Use firewalls to block incoming traffic from known malicious sources. A firewall acts as a barrier between an external network and the network it protects. It inspects data using a set of rules configured by the network administrator.
  4. Perform daily scheduled Backups of your servers using both local drives and cloud storage so data can be stored independently both onsite and offsite.
  5. Use group security permissions and least privilege access. This is used to ensure data integrity, and only users who need access will have it.

Top Tech Gifts for the 2022 Holiday Season

Written By Tibby Fielding

At ADVYON, we love technology and sharing the latest gadgets and gear as gifts. From inexpensive stocking stuffers to family-sized gifts, we have something for everyone on your shopping list. Our team has put together a top 10 list of gift ideas that are so great, you might even want one for yourself, but don’t worry- we won’t tell!

Portable 4k Projector with Wifi and Bluetooth

This Smart Projector connects to WiFi and bluetooth for a smooth viewing experience. The built-in speakers provide surround sound experience with the capability to connect additional speakers.

A Desktop Stand for Nearly Any Tablet

This aluminum tablet stand provides easy, hands-free viewing perfect for business class, exercise, games, and more!

Nintendo Switch with Mario Kart 8 Deluxe Bundle 

This model includes a Nintendo Switch Online 3-month Individual Membership. Race and battle your friends in Mario Kart 8 Deluxe!

Portable Solar Power Bank and Charger with 6 Outputs and a Flashlight

This high capacity solar power bank has a built-in lightning cable, micro cable and type c cable with a durable and sturdy design. Travel care-free without any additional cables. The dual multifunctional flashlight comes with a variety of flashing modes that will lead you through the darkness. 

SONOFF WiFi Smart Plugs with Energy Monitoring

Connect your devices with smart plugs that will allow you to control them with Alexa, Amazon Echo, and Google Home. Set time schedules for your lights and home appliances, use count downs, or timers. These include an energy report with one tap On/OFF capabilities. Share control of your home easily with others.

Beats Studio Buds

These wireless noise canceling earbuds are compatible with all devices via bluetooth. Listen to music for up to 8 hours with extended range and fewer dropouts. These have high-quality call performance and voice assistant interaction via built-in microphones. 

Google Nest Thermostat

This programmable smart thermostat connects to your Wifi network and will have you saving money in no time! Control your thermostat from anywhere with the Google Home app. You can even connect it to your Alexa devices.

Apple Watch SE with GPS + Cellular 40mm 

The device you didn’t know you needed is here. With touch-free payment, health tracking capabilities, texting, phone calls and more, the Apple watch keeps you connected, healthy and secure.

Apple AirTag 4 Pack

Keep track of your items alongside friends in the Find My app. The simple, one tap setup instantly connects AirTag with your iPhone or iPad. Play a sound on the built-in speaker or just ask Siri for help. Add AirTags to a keychain, dog collar or toss them in your purse.

 Set of Sonos One SL Speakers

Fill your home with rich sound as you pair your speakers together. Control the speakers with the Sonos App, Apple Airplay 2 and more. The compact humidity resistant design makes these immersive speakers a top choice for 2022! 

Please Note: As an Amazon Associate, we earn from qualifying purchases.

Tech Tips For Traveling During The Holidays

The Holiday season is upon us, and it is an exciting time for traveling, new purchases, and quality time with loved ones. Unfortunately, this time of year we see an uptick in theft and loss of devices. The ADVYON team wants to help you stay safe and secure during the hustle and bustle. We have put together a list of recommendations that will help keep your mind at ease and your devices and data secure before, during, and after travel. 

Before Traveling:

  • Take pictures of the devices you will travel with (phones, laptops, cameras, tablets, iPads, headphones, handheld gaming devices etc.).
  • Write down all serial numbers for your devices and store them both at home and keep them with you while traveling.
  • Backup all your devices to the cloud (If a device is lost or stolen, you will not lose all of your data).
  • Set up ‘Find My” on your devices to track their location.
  • Keep all logins secure by setting up multi-factor authentication.
  • Pre-download tv shows, movies, games, and music to your devices ahead of time so you do not need to access insecure public wi-fi. 
  • Pre-charge all devices.
  • Pack any chargers/cords, portable chargers, adapters, and batteries you will need.

While Traveling:

  • Create an internet plan: 
    • Use your cell phone hotspot, purchase a secure internet plan from your phone provider for travel, or utilize a VPN.
    • Use a traveling VPN application: These will protect your devices so your data is not tracked.
    • Don’t use public WIFI networks or hotspots without a VPN. Connecting to these insecure networks makes your data vulnerable.
  • Public WIFI Tip: The WIFI at airports/hotels costs money to log in, you can use it by adding “?.jpg” at the end of the URL address but be sure to use a VPN app for protection.
  • Always lock your valuable technology in a safe.

After Traveling: 

  • Take an inventory of your devices 
  • Backup your devices

For more information and insights about traveling with technology, listen to the podcast hosted by our ADVYON tech dads: Brian and Jon.

AskTechDad Episode #7- Holiday Travel Tips

Podcast episodes for AskTechDad are available on all major streaming platforms: Spotify, Audible, Apple etc. 

How to fix errors when installing and uninstalling programs on Windows (sometimes including code 2502 or 2503):

Written by Ian Britten and Tibby Fielding

Are you having issues when installing and uninstalling programs on your Windows computer?

Sometimes, but not always, you may receive error messages that contain the code 2502 or 2503. A Windows computer has a built-in Windows account called Trusted Installer which assists in installing, modifying and removing updates and other Windows components. Over time your computer can become corrupted which causes the Trusted Installer to lose some of its access to the Temp Folder which holds temporary files used during installation. This can cause programs to stop installing or uninstalling all together.

To fix these issues, follow the steps below:

Step 1:

In the search bar type ‘cmd.’

Next, from the menu, right click ‘Command Prompt App’ and select ‘Run as administrator.’ 

Click ‘yes’ to the pop up.

Step 2:

Copy and paste the following commands in the command prompt box and press the ‘Enter’ key:

TAKEOWN /F C:\Windows\Temp /R

Icacls C:\Windows\Temp /Q /T /C /RESET

Step 3:

Open ‘File Explorer.’

Navigate to C:\Windows\Temp.

Right click the ‘Temp folder.’  and select ‘Properties.’

Step 4:

From the ‘Properties’ menu, select the ‘Security’ tab.

At the bottom of the Security Tab, select “Advanced.’

Step 5: 

At the top of the window, next to ‘Owner:’, select Change.

Step 6:

In the Advanced Security Settings Window, press the button named ‘Locations…’.

Step 7:

In the Locations window, select your device name under ‘Location:’.

Select’ OK’

Step 8:

In the textbox, ‘Enter the object name to select’ type: NT Service\TrustedInstaller

Next, select ‘Check Names’.

Step 9:

Once TrustedInstaller displays (with underline), select ‘OK’.

Step 10:

At the bottom of the Advanced Security window, click ‘Apply’ to set TrustedInstaller as owner.

 When you are finished giving Trusted Installer the access it needs, you should not have further issues installing or removing programs.