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Web Design

Why is a website important for your business?

21 February 2023
admin
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Categories: Blog, Marketing Insights, Portfolio, Web Design, Website SEO

We’re excited to introduce ADVYON’s creative team.

A full-service marketing and creative agency that specializes in helping businesses like yours stand out online.

Schedule Appointment Now

If you’re looking to create a strong online presence for your business, a well-designed website is an essential tool. However, designing a website that is visually appealing, easy to use, and optimized for search engines is no small feat. That’s where ADVYON’s Marketing Agency comes in.

A website is a crucial aspect of your business in today’s digital age. Having a professional, functional, and well-designed website can help you reach a wider audience, establish credibility, and increase your online visibility. Here are some of the reasons why a website is essential for your business.

Reach a wider audience: With a website, you can reach potential customers from all over. It allows you to target a larger audience beyond your geographical location and open up new markets for your business.

Establish credibility: A well-designed website helps to establish your brand and gives a professional impression to your potential customers. It demonstrates that you are a legitimate and credible business, which can help increase customer trust and confidence in your brand.

Increased online visibility: A website is one of the best ways to improve your online visibility and be found by potential customers searching for products or services like yours. By having a website, you can increase your chances of appearing in search engine results and being found by your target audience.

User-Friendly Interface: We design websites that are easy to use and navigate, ensuring that your customers have a positive experience when visiting your site. Our team will focus on creating a user-friendly interface that is intuitive and makes it easy for your customers to find the information they need.

Mobile Responsive: With the rise of mobile devices, it’s essential that your website is optimized for mobile use. ADVYON’s website design packages include mobile responsiveness, ensuring that your site looks great and functions well on any device.

24/7 accessibility: With a website, your customers can access information about your business and products or services at any time, day or night. This means that they can find the information they need when they need it, without having to wait for business hours.

SEO Optimization: ADVYON’s website design packages include search engine optimization (SEO) services, which will help your website rank higher on search engine results pages. This will increase your visibility and attract more potential customers to your site.

Increased Credibility: A professionally designed website will make your business look more credible and trustworthy to potential customers. It can help you stand out from competitors and establish a strong online presence.

Cost-effective marketing: A website is a cost-effective way to market your business and reach a larger audience. It provides an opportunity to showcase your products or services, communicate your brand message and reach potential customers without the need for a physical location or high advertising costs.

Better Return on Investment: While investing in a professional website design may seem like a significant expense, it’s important to consider the long-term benefits. A well-designed website can pay off in the form of increased traffic, higher conversion rates, and more sales, making it a smart investment for your business.

A website is a pivotal investment for any company trying to expand its market, build a reputation, improve its online presence, and provide customers access to it around the clock. So, if you haven’t already, it’s time to start thinking about building a custom-designed website!

ADVYON’s Marketing & Creative services offer a range of benefits, from increased credibility and improved user experience to higher conversion rates and better return on investment. By investing in a professional website design, you can establish a strong online presence for your business and attract more customers to your site.

Contact us today to learn more about our website design packages and how they can benefit your business.

Schedule Appointment Now

Katie’s Krops Redesigned Website

8 February 2023
Advyon
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Categories: Blog, Web Design

Join us as we walk through some of the design ideas for the new Katie’s Krops website we just completed.

Katie's Krops Website Redesign

Here at ADVYON, we are very lucky to work with local nonprofits. One nonprofit we have worked with for about 10 years now, is Katie’s Krops.

Katie Stagliano, who was 9 years old at the time and had grown a 40-pound cabbage, founded Katie’s Krops. After giving the cabbage to a nearby soup kitchen and feeding over 270 people with it, she came to the realization that growing more veggies and herbs could enable her to continue to assist others.

We got into the organization and the fun that we could have with this website since we were so eager to work with Katie and her nonprofit. We made the decision to arrange the home page and menu to follow the course of the vegetables in order to ensure that the story was understandable.

Additionally, visit the website to view each page that was created at https://katieskrops.com

Greg Mathis Charter High School: Creating a Custom Portal

23 June 2021
admin
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Categories: Blog, Web Design

Web Design: Creating a Custom School Registration Portal

Creating a secure portal for filling out, storing, and sending forms requires technical expertise in several different areas. In creating a custom portal for Greg Mathis Charter High School, our goal was to create a secure online portal to allow parents to sign their children up for school. We needed to gather a variety of information about each student from health conditions to school supplies. It was important that we create a way for parents to complete the sign-up process in multiple sittings, authorize each form, and send them to the school.

Our portal needed to allow for a simple process to login, fill out forms, and submit them. Let’s take a look at how we accomplished each step.

Step 1- Login:

Parents create a unique account that allows them to access all of the forms needed for enrollment and to edit previous entries. We’ve streamlined the process to be easy for many forms to be completed at one time or across several days. After completing and signing each form, the user is given the option to continue to the next form or to save their progress and return to the process later.

Step 2- Fill Out Forms:

The school provided us with the packet of forms which they typically use at the start of each school year. These forms were printed, scanned in, retyped, and re-formatted. To correctly build each form, we identified a WordPress plugin that allowed us to create custom fields for entries such as dates, times, numbers, and names. We could specify the fields that were required.

The school signup process consisted of 30 forms. Each was formatted to be aesthetically pleasing and easy to understand. Imputing the forms took several days. We set each form up to show whether or not it has been completed and to allow for future edits.

Step 3- Submit:

Every form is equipped with a digital signature field. Each form is then signed and dated so that all information provided is marked as approved by the parent. We secured each form with reCAPTCHA protection to protect from spam submissions and preserve security. After that, we set up a delivery process that would allow each form to be sent to the school in PDF form once completed. This way, the school could easily keep records for each student and sign them up for the new school year as usual.

Conclusion:

With the start of the school year approaching, ADVYON’s expert team worked tirelessly to make a user-friendly, high tech portal for this local high school. Both our team and the clients were very pleased with the end results. If your business needs a secure portal built for banking, medical forms, or any other secure sign-ups, please contact our team at (843) 324-5824 to see how we can help.

Watch our video for more details on the project!

Steps to Creating a Search Engine Friendly Article

8 July 2019
admin
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Categories: Support Articles, Web Design, Website SEO

Writing a Search Engine Friendly (SEF) content article

Pick 2-3 main keywords and 4-7 supporting keywords

Keyword help sites:

Google’s Keyword Planner:

https://adwords.google.com/KeywordPlanner

Keyword Tool

http://keywordtool.io/

Main Keywords:

  • Are in the Meta Title
  • Are in the Meta Description
  • Are in the Page (H1) Title
  • Are in the first sentence of the first paragraph
  • Repeated twice in the article afterwords
  • can be linkable to the main article or similar articles and websites

Supporting Keywords are:

  • not the main keyword but help explain the main keyword
  • are synonyms to the main keywords
  • can be linkable to other pages in the website or other external websites related to the subject
  • can be linkable to advertising

Write your meta information first:

  • Meta Title, no more than 55 characters
  • Meta Description, no more than 155 characters
  • Page Title, no more than 55 characters 
    **Note the page title should not say welcome or home or generic phrases

Free program to count your words:

http://www.lettercount.com/

Articles should be 400-600 or 1100 to 1300 words -1300 is optimal for Google

  • All of your content should be 100% original and not copied from other sources.  
  • Possibly include a bulleted or un-bulleted list
  • Include a picture related to the topic
    **Note, rename the filename of your image to reflect the keyword.
    **Note, link your image to your website.
  • Can include a video of the topic 
    **Note, the video will be viewed before the article is read most of the time.