CASE STUDY · BRAND IDENTITY & WEBSITE DESIGN
building eleven ewallBRAND IDENTITY & WEBSITE DESIGN
FOR THE HARBOR ENTREPRENEUR CENTER
A logo, a branding kit, and a website for a place built for collision, where entrepreneurs walk in with an idea and walk out with a mentor, a partner, or the missing piece of their plan.
PROJECT SUMMARY
ADVYON created Eleven eWall, the brand identity and website for the Harbor Entrepreneur Center, a nonprofit coworking and business collaboration space serving entrepreneurs in the Charleston tri-county area. The project includes a custom logo, a full branding kit, hand-drawn illustration, and a website built around rental options and a community events calendar.
CLIENT
The Harbor Entrepreneur Center
PROJECT
Eleven eWall — the workspace campus at 11 eWall St, Mount Pleasant, SC
SCOPE
Logo, branding kit, custom illustration, website design
LIVE SITE
the vision
WHY WE STARTED WITH THE BRAND, NOT THE WEBSITE
The Harbor is neither a typical nonprofit nor a typical coworking space. Its energy comes from people bumping into each other, and that kind of energy cannot be borrowed from a template. It also cannot be captured until the brand is settled first.
So before a single line of code, we asked what the building actually stands for. The answer became the creative brief: growth, collaboration, and approachability. Every decision after it, from the logo to the calendar, traces back to that answer.
Every building has a personality. The hard part is translating it onto a screen without losing what makes it feel real.
WHAT WE DELIVERED
BRAND & WEB DESIGN SERVICES
LOGO DESIGN
A mark drawn from scratch, polished for the boardroom and warm enough for the mixer.
BRANDING KIT
Palette, typography, and tone for signage, print, social, and events.
CUSTOM ILLUSTRATION
Hand-drawn bamboo, icons, and a sketched map of the building.
WEBSITE DESIGN
A site built on real photography, with no stock imagery anywhere.
EVENTS CALENDAR
A living calendar, color-coded in the brand palette by event type.
KEY FEATURES OF THE ELEVEN
EWALL BRAND & WEBSITE
the build
the mark
A LOGO BUILT FROM SCRATCH
The logo had to hold the elegance and the fun of the Harbor at once, landing on a mark as natural on a pitch deck as on a happy-hour flyer.
drawn by hand
BAMBOO, ICONS & A SKETCHED MAP
Bamboo grows in clusters, supporting one another as it rises. The sketched map gives visitors a sense of place before they ever arrive.
the short path
RENTALS, ONE CLICK AWAY
Desks, private offices, quad suites, and drop-in desks each sit a click or two from a tour or a booking inquiry.
the heartbeat
A CALENDAR THAT KEEPS PACE
Workshops, mixers, and mentor sessions are easy to browse, each event type color-coded in the brand palette.
the toolkit
A BRANDING KIT MADE TO TRAVEL
A brand identity is not a single logo file. The kit sets the palette, typography, and visual tone so every touchpoint, from a printed flyer to a social post to the website itself, stays instantly recognizable and true to the Harbor’s mission.
find your people
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HEADLINES · SOFIA PRO
Your people and your momentum, right here.
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