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Creating a Brand That Gives Back: Our Partnership with Second Chance Thrift Shop
2 Min ReadCreating a Brand That Gives Back: Our Partnership with Second Chance Thrift Shop
When we first met with the team at Second Chance Thrift Shop, it was impossible not to be inspired. Their passion for giving back and the ripple effect of their impact across the community—and other nonprofits—was undeniable. Even with limited physical space, they continue to maximize every opportunity to serve and support others. We knew right away this was a story we wanted to help tell.
Designing with Purpose
When developing Second Chance’s branding and logo, we aimed to capture the essence of who they are: a place built on generosity, love, and grace. We wanted a brand that felt elegant and timeless, yet warm and inviting—just like the people behind it.
The result is a design that speaks strength through color and softness through tone, symbolizing their spirit of giving. The heart in the logo represents love and compassion, while the clean typography brings a sense of confidence and care.
Building a Website That Reflects Their Mission
Second Chance isn’t just a thrift shop—it’s a hub of community support powered by volunteers, donations, and purpose. Their mission spans many different areas, and it was important to design a website that clearly communicated all they do while remaining easy to navigate.
We organized their content to make it simple for visitors to learn about their mission, donate, volunteer, or shop. Every design element was intentional—from the playful clothing rack animation and impactful interactive graphics, to the subtle details like pine needles and trees, which represent strength, healing, and renewal. The pine tree, in particular, reflects the Lowcountry’s resilience and mirrors Second Chance’s ongoing impact in the community.
A Partnership That Lasts
Our collaboration didn’t stop with the logo and website. We’ve continued to work alongside Second Chance to create banners, social media designs, and printed materials that share their mission and amplify their reach. Supporting organizations that make such a tangible difference in people’s lives is exactly what ADVYON is all about—Advice and Beyond.
We are proud to have played a small part in helping Second Chance tell their story, grow their impact, and continue to change lives through their work.
